Blog
Playbooks from sites I've actually built.
Programmatic SEO tactics, audit checklists, and case studies for real estate agents and med spas. No fluff, no theory — only what I've shipped.
- Both··13 min read
How I Built PropertySignalHQ: From 0 to Indexed in 6 Weeks
A walk-through of building a real estate intelligence platform with hundreds of indexed pages. Tech stack, content strategy, what worked, what didn't.
- Med Spa··10 min read
Programmatic SEO for Med Spas: How to Rank for 'Botox in [City]' (And 99 Other Searches)
Most med spas have one Services page. Their competitors have 100. Here's how to build the missing pages and capture the searches your competitors miss.
- Med Spa··12 min read
Med Spa SEO Audit Checklist: 27 Things to Check Before You Spend a Dollar on Ads
Before paying for Google Ads or Meta ads, fix your organic foundation. The audit checklist I run for every med spa client.