Blog
Playbooks from sites I've actually built.
Programmatic SEO tactics, audit checklists, and case studies for real estate agents and med spas. No fluff, no theory — only what I've shipped.
- Realtor··11 min read
Programmatic SEO for Real Estate Agents: A 2026 Guide to Ranking 500+ Pages
How real estate agents can use programmatic SEO to capture thousands of long-tail neighborhood searches. Real examples, real numbers, no fluff.
- Both··13 min read
How I Built PropertySignalHQ: From 0 to Indexed in 6 Weeks
A walk-through of building a real estate intelligence platform with hundreds of indexed pages. Tech stack, content strategy, what worked, what didn't.
- Med Spa··10 min read
Programmatic SEO for Med Spas: How to Rank for 'Botox in [City]' (And 99 Other Searches)
Most med spas have one Services page. Their competitors have 100. Here's how to build the missing pages and capture the searches your competitors miss.
- Realtor··9 min read
Why Your Real Estate Website Isn't Ranking (And How to Fix It in 30 Days)
The 7 most common reasons real estate sites don't rank, ordered by how easy they are to fix. Real audit findings from real agent sites.
- Med Spa··12 min read
Med Spa SEO Audit Checklist: 27 Things to Check Before You Spend a Dollar on Ads
Before paying for Google Ads or Meta ads, fix your organic foundation. The audit checklist I run for every med spa client.